欧晰析观点
OC&C战略咨询公司的理念是将每个问题都视为唯一，提供真正的定制解决方案，而不是套用公式的方案。
OC&C的出版物展示了我们的创造性思维能力，产生新的见解，并提供了一个新的视角来建立思考。
您可以查看和下载我们的战略“洞察”;以及我们为客户写的一些精简而有煽动性文章。
订阅了解更多我们合伙人的专业背景和见解，请订阅OC&C刊物
On the rebound
It's not just the Premiership that's being taken over by foreign players. Over the last 10 years, UK-based ownership of the Top 150 food & drink suppliers has declined significantly
Would you trust a machine?
This is the fourth year of the OC&C Proposition Index, a major piece of consumer research into shopper attitudes towards the world’s leading retailers
Christmas cheer?
Christmas trading results this year generated some positive headlines suggesting better than expected performance – but the actual like-for-like out-turn for UK retail was negative
The great leap frog
E-commerce is a channel that everyone knows is important. However we believe that it is still frequently underestimated and opportunities are left on the table for retailers and consumers alike. It is not just a channel to sell to consumers – it fundamentally changes the interaction dynamic in consumer businesses
GDPR - silver linings in the new regulatory playbook
There's a hypnotic drumbeat. The rhythm is constant, and the percussion becomes louder and louder. There's a chant..."G- D- P- R, GDPR, GDPR, GDPR..."
Top of the shops
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions
Time to re-think Hong Kong in your China strategy?
Hong Kong has long enjoyed brandowner attention for its unique exposure to Mainland Chinese consumers and its dynamic retail scene
The dawn of the e-tailers
OC&C’s Retail Proposition Index 2012 surveyed more than 2,500 consumers across China (East, North and South) to vote for their favourite retail brands
The big leagues
The OC&C Proposition Index is a major piece of consumer research conducted annually, measuring shopper perception of the strength of different retail propositions
Elephants can dance
Many industry-leading corporations grow systematically slower than they should – underperforming their sector’s growth and being outperformed by smaller, more nimble competitors