Relatórios
terça-feira 31st julho 2018
Making every purchase count
Analytics helps us answer a retailer’s toughest questions, especially when multiple factors – such as price, SKU mix, and promotions – have to be...
quinta-feira 19th julho 2018
Action stations
The Global 50 report is our annual snapshot of the world’s 50 largest CPG businesses
segunda-feira 25th junho 2018
Putting analytics to work
Big Data and Advanced Analytics have been 'hot' topics for some time now. It has become clear that the most successful companies spend more...
domingo 18th fevereiro 2018
Is content king after all?
With the next wave of platform-based digital disruption imminent for the media industry, we examine the pattern of platform insurgence, the likely impacts on brands...
sexta-feira 15th dezembro 2017
Testing Times – TIC 101 Index 2017
In our last review of the TIC sector (which we called TIC-TOCK), we identified several emerging trends, such as the superiority of focus over...
segunda-feira 20th novembro 2017
Ice and a city slice
Looking more closely at how you segment individual cities into codes, tribes and neighbourhoods opens up new avenues for growth
sexta-feira 29th setembro 2017
Tied up
In 2016 FMCG M&A plummeted, down $176bn on the previous year, as political uncertainty depressed deal-making in the sector
terça-feira 29th agosto 2017
To platform or not to platform
As TV viewing behaviour continues to change at pace, and a new generation of platforms emerges, TV players face important choices to keep hold...
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quinta-feira 1st junho 2017
Bridging the gap
The Rise of Direct to Consumer Businesses
sexta-feira 21st abril 2017
Working up a six pack
Growth in the branded FMCG market in India appears to be picking up in 2017 after a couple of less robust years - and...
quinta-feira 9th fevereiro 2017
Happy Click-mas
Overall retail LFLs were up by 1.0% in Christmas 2016 (as measured by the BRC average) — after 4 years of broadly flat LFL...
terça-feira 31st janeiro 2017
Up close & personal
OC&C's latest research piece is informed by-depth interviews with over 100 CMOs and senior marketing executives from a range of industry sectors across UK,...
quarta-feira 26th outubro 2016
Bits & bytes
The Chinese fast moving consumer goods online market is worth more than $25.3bn today, far surpassing any other country in the world
segunda-feira 17th outubro 2016
Reaction time
The Global FM market has entered a period of significant change. Savvier, more aggressive buyers are fuelling a healthy M&A landscape
segunda-feira 15th agosto 2016
Ripe for the picking?
Globally, the organic wave seems to have swept across all things food
sexta-feira 29th julho 2016