Digital

In our digital age – with the right expertise and strategy – opportunities are boundless

Growth plans and new propositions

Growth strategy is one of our core capabilities. We work with digital businesses ranging from start-ups to scaled-up multinational giants, often supporting them through the entirety of this journey.

Whether a digital native business or a traditional business growing its position in the digital world, we help our clients understand what their target customer really wants and how to build propositions around them. We deploy industry-leading customer insights to really understand customer needs, build effective customer segmentations and design propositions and strategies around this.

Acquisitions, divesting and IPO

We are experts in mergers and acquisitions, supporting both Private Equity investors and corporates across all stages of the investment cycle – ranging from identifying and assessing potential investment targets, to seeking out minority or majority investors, to IPO. Our team has developed a set of proprietary tools to answer the most pertinent questions on buyers’ and sellers’ minds when it comes to digital businesses.

Optimising your commercial engine

We have extensive expertise in all aspects of sales and marketing – from marketing analytics to salesforce effectiveness, pricing and customer journeys.

The data-rich nature of digital businesses makes digital players perfect candidates for commercial optimisation, leveraging skills from our Digital and Analytics Teams.

Transforming your operating model and organisation

The right operating model is a key enabler for executing a strategy today.

For digital-first players, your operating models and organisations have data and digital at their heart. But scaling from the start-up phase to a more structured, mature and even international business can be hard. We work with digitally native companies to help them scale, putting in place the tools, operating model and organisation to take their business to the next level.

If your heartland is offline, we can help you transform your operating model to embed digital at the heart of everything you do, making sure that you are well-placed to meet the rapidly evolving needs of your customers.