Advanced Analytics & AI

Navigating and unleashing the power of Advanced Analytics and AI requires bold thinking

Automation, Digital and AI are creating more and more data which can be used to drive better strategies and decision-making. This will only accelerate. Fortunately, we have the Advanced Analytics and AI Capabilities to unlock this value for our clients.

We utilise cutting-edge tools and Analytics techniques, and foster collaborative engagements with boards and C-suite executives. Our approach encompasses a spectrum of modern technologies, including analytics, Tableau, Python, data science, and employing Linear Models and Linear Mixed Models to rigorously test hypotheses. Our focus is resolutely on strategic engagement, steering clear of back-office roles and remaining committed to working directly with senior leadership.

Typical client questions we are addressing include:

What should my AI strategy be?
What is the optimal way of navigating Retailer Media Networks?
How do I optimise my marketing spend in this complex digital landscape?
What is the best way of growing margins across price ladders / SKU mix / promotional strategies?
How do I optimise portfolio in terms of locations, offering and formats?
How can I drive change by building our Analytics and AI capabilities?
How do I optimise my workforce to maximise profitability?

Visualisation and Tools

“Our problem solving is transparent and collaborative, with a unique ability to tailor and embed processes and tools for your use after handover”

David Zdravkovic, Chief Analytics Officer.

We have a suite of plug and play tools that enhance traditional strategy projects and enable rapid diagnosing of the problems and facilitate strategy execution. We provide lasting value by ensuring the tools and capabilities are transferred to you after an initial burst of external support.

Pricing Tool

We help create an optimised price ladder for each of your retail categories that seeks to maximise profit. The tool gives you the ability calculate elasticity as well as cannibalisation and thus understand pricing headroom for each of your products as well as categories.
Promotions Tool

Our Promotion Optimisation Tool uses advanced methods to quantify effectiveness of promotions by estimating the volume uplift, sales, and margin after accounting for cannibalisation and pull-forward effects.

This information enables you to optimise promo strategies and calendars.
Location Tool

We deploy our Location Tool to help you optimise your portfolio and formats using the macro- and micro- location drivers. The outputs are used as a basis for building and evaluating expansion strategies as well as location portfolio optimisation.
Range Optimisation Tool

Our Range Optimisation Tool measured the impact of eliminating individual SKUs in your portfolio using cannibalisation effects on other products. These insights, often combined with repricing, are used for portfolio optimisation through delisting and repricing to maximise profitability.
eCommerce Tool

OC&C’s eCommerce diagnostic tool expedites 100s of typical key analyses used to understand the health of your ecommerce. It provides you a rapid understanding of your baskets, customer cohorts, customer segment performance and product sales through leveraging customer and transactions data. This enables us and you to reduce turnaround times for everyday analysis by standardising complex analysis that would require substantial set-up. The tool’s output is visualised in a dashboard that allows users to conduct hypothesis-driven analysis.