TOP RETAILERS AS RATED BY DUTCH CONSUMERS

Retail Proposition Index 2024 The Netherlands

The last year has been a tough road for consumers and retailers alike, with economic uncertainty and high inflation squeezing consumer confidence and disposable incomes. Retailers have been faced with continued soft demand, price competition and inflating operating costs – which has driven a laser focus on low prices and cost efficiency above all else.

We are now starting to see green shoots in consumer retail behaviour and growing optimism as inflation recedes in many markets. Improving trading over the coming 12 months could provide much-needed breathing space for retailers to re-assess priorities and ensure they are tackling long-term strategic issues.

This report will cover the 4 strategic imperatives for retailers to consider to earn customer loyalty and improve trade in 2025:

1. Compete on Value, Win Through Trade Up
2. Don’t Forget the Fun
3. Navigate the Generation Game
4. Accelerate with AI

Further, we see which retailers take the top spot for consumers surveyed across 12 categories, providing deeper insight into the winners across the sector this year.

Get in touch with our team to discuss our wealth of year-on-year data and gain full insight into consumer trends and attitudes.