With over 20 years of strategy consulting experience, Ludwig thrives on navigating complex business landscapes. His passion lies in shaping innovative solutions that drive growth and transform organisations.

Ludwig specialises in the dynamic retail sector, helping clients adapt to the ever-evolving market. His projects span over the entire strategy development cycle from inception to execution, he guides businesses through strategic transformations.

He loves to rethink the customer journeys, leveraging data insights to enhance experiences and drive informed decisions. Recognising the power of data capture, he helps organisations stay ahead in today’s competitive landscape.

Education & Experience

  • Degree in business administration from the WHU – Otto Beisheim School of Management in Vallendar, Germany.
  • Semesters abroad at the Pennsylvania State University in the United States and the Université Libre de Bruxelles in Belgium.
  • Doctorate in Business Administration from RWTH Aachen University in Germany.
  • Partner at EY-Parthenon

''Relevance is the new currency for consumer loyalty. Understanding and using all consumer data trails to effectively drive relevance will be critical for retailers and consumer brands alike.''