OC&C provides True with buy-side support in acquisition of minority stake in Represent

We are delighted to congratulate True on their recent acquisition of a minority stake in Represent. OC&C provided buy-side support to True Capital in this deal.

Represent is a British luxury streetwear brand founded in 2011. Since its founding, Represent has seen remarkable growth, and expanded its offerings to include a wide range of garments and accessories, including luxury and performance apparel. As well as its flagship store in Manchester, Represent has recently opened its first luxury store in West Hollywood.

True, a B Corp, is a European investment and innovation firm, offering business management and investment advisory services. True specialises in the investment in the consumer and retail sectors.

The investment from True will fuel Represent’s ongoing growth plan and enable Represent to expand their presence both in the UK, US and internationally in the luxury and performance sportswear sector.

We look forward to seeing the continued success of Represent and True.

OC&C and Private Equity

We’re a leading global strategy consultancy, with deep expertise in the retail sector, working with both major global corporations and local champions. In private equity, we have commercially advised on more than 500 successful transactions over the last 5 years, encompassing sell-side and buy-side roles.

How we can help:

• We provide commercial due diligence and vendor due diligence for transactions.
• We assist investors with accelerating or improving their portfolio companies’ performance.
• We help investors identify potential investment themes or assets to target
• We can translate your investment thesis into an actionable 3-5 year value creation plan.

For more details on our experience in this space get in touch with our experts, or email [email protected].