Lars Luck

Lars has over 25 years of experience in consumer goods and retail. After his studies, he started his career in strategy consulting. In over 14 years as a consultant (incl. 4 years as a partner) he advised market-leading retailers and consumer goods manufacturers in corporate strategy, performance management, digital transformation as well as all marketing and sales topics.

Later he then ventured into the corporate world – working at Metro Group for three years as Group Strategy Director, before moving on to Groupe SEB initially as Vice President for Strategy at WMF and then as Managing Director of WMF Retail GmbH running the retail network and D2C e-commerce business.

He is based in our Munich office where he is driving our retail practice group in particular but also supports key clients in consumer goods.

Ausbildung & frühere Erfahrung

• Diplom-Kaufmann (Masters Degree) from WHU – Otto Beisheim school of management
• Investment Director Syntek Capital
• Partner at Roland Berger Strategy Consultants
• Group Strategy Director at Metro Group
• Managing Direct of WMF Retail GmbH

“My passion is digital transformation. Building a new strategy is fairly easy. The biggest restrainer for change however, is often past success. We need to inspire so that people are passionate about the right things and stop doing the wrong things.”