OC&C appoints Martin Schwarzmann as Partner in TMT and Analytics teams

We are delighted to announce the appointment of Martin Schwarzmann as Partner in the firm’s Telecoms, Media and Technology (TMT) and Analytics teams. He will be based in London, but working globally.

Martin will further build out OC&C’s Analytics team to support Software companies with Accelerated Growth by better using Customer Data, Media Owners navigate Ad Sales in a Post-Cookie world, and Digital Natives improve Marketing Effectiveness.

As a Partner at the intersection of Analytics and TMT, Martin will look to further incorporate Data and Analytics into the TMT sector team’s work and seek to help clients leverage the full potential of these capabilities.

Martin joins from marketing platform Epsilon within Publicis Groupe where he was SVP of Client Solutions. His career has spanned Digital Analytics, E-commerce, and previous Strategy Consulting experience at Accenture and Strategy&. Recently, Martin has worked with some of the world’s largest advertisers including P&G, Nestle, GSK, Lloyds, ABInBev and FCA/Stellantis to maximise Marketing Effectiveness using Digital Analytics. He holds degrees from the University of St.Gallen Business School and an MBA from INSEAD.

On his appointment, Martin commented: “I have always been passionate about leveraging data to answer the most impactful business strategy questions. I can’t wait to help build our client’s Competitive Advantage through the right use of Analytics.

“We are in a golden era for Data and Analytics, so this is a fantastic time to be working in this field at OC&C. Analytics techniques and supporting infrastructure have matured in recent years and our clients have more organised data. This allows us as an unbiased, hybrid Strategy & Analytics team to quickly establish and test hypotheses and help to leverage Analytics for Strategic Advantage – and build shareholder value. I am excited to help OC&C’s clients find the winning formula to unlock growth.”

James Walker, Partner and Global Head of Analytics at OC&C added: “It’s great to have Martin on board. Martin’s going to have a big impact supporting our Tech clients with Growth Acceleration and our Media clients with navigating a Post-Cookie world. He has a true aptitude for solving Marketing Analytics challenges using advanced Data Analysis – and will bring a lot of value to our Digital Native clients maximising Marketing Effectiveness. He will be a wonderful asset to our Analytics and TMT teams.”