服装——它织入到我们的 DNA
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客户需求、品味和期望的快速变化意味着消费者环境常常让人感到难以驾驭。这一点在与我们有情感联系的类别中表现得最为突出,因为情感联系能让我们感受到自己的最佳状态。我们的重点通常是帮助企业适应这些不断变化的期望,确保品牌保持相关性和良好的投资回报。

我们带来整个服装价值链的经验,全面了解客户主张和运营模式。这使我们能够为客户和顾客提供更好的定制建议,同时确保它们的长期可持续性。

我们能提供 什么帮助

  • 01

    客户细分和品牌定位

  • 02

    品牌组合策略和“品牌屋”建设

  • 03

    价格、促销和范围优化

  • 04

    端到端运营模式优化

  • 05

    国际扩张战略

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联系我们的 服装、时尚和生活方式 团队

建议性 报告

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星期二 30th 1 月 2024

Facing the Fashion Future

Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. 
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星期一 20th 2 月 2023

Doing more with less

Overproduction is a long-lasting, deep-rooted problem for brands. 15-45 billion items of clothing produced every year are wasted, mostly ending up in landfill or incinerated. This...
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星期二 14th 5 月 2019

High Velocity Retail

We partnered with the World Retail Congress to bring you the exclusive High Velocity Retail report. In formulating this report, we interviewed the leaders of...
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星期三 16th 1 月 2019

A perfect fit

The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there...
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建议性文章

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星期二 30th 5 月 2023

Next Generation Operating Models

Brands continue to find themselves under pressure from all directions. Cost inflation, staff shortages, and ever-changing customer needs are all contributing to margin compression,...
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星期一 6th 2 月 2023

7 key reflections for the retail sector

Despite a period of undeniable economic and political turbulence, the retail sector has performed resiliently, with spend holding up stronger in Q4 than many had feared. However,...
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星期三 16th 11 月 2022

Lifelong Loyalty

Loyalty programmes have long been used as a mechanism to secure customer loyalty and many have become significantly more sophisticated in recent years. Our latest...
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星期一 28th 6 月 2021

The luxury of choice: 5 keys to success on multi-brand online platforms

From plucky upstarts to fixtures of the mainstream shopping scene, online retail platforms have become a growing pillar of sales for premium and luxury...
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