服装——它织入到我们的 DNA
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客户需求、品味和期望的快速变化意味着消费者环境常常让人感到难以驾驭。这一点在与我们有情感联系的类别中表现得最为突出,因为情感联系能让我们感受到自己的最佳状态。我们的重点通常是帮助企业适应这些不断变化的期望,确保品牌保持相关性和良好的投资回报。

我们带来整个服装价值链的经验,全面了解客户主张和运营模式。这使我们能够为客户和顾客提供更好的定制建议,同时确保它们的长期可持续性。

我们能提供 什么帮助

  • 01

    客户细分和品牌定位

  • 02

    品牌组合策略和“品牌屋”建设

  • 03

    价格、促销和范围优化

  • 04

    端到端运营模式优化

  • 05

    国际扩张战略

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联系我们的 服装、时尚和生活方式 团队

建议性 报告

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星期二 30th 1 月 2024

Facing the Fashion Future

Our Brazilian and British offices have joined forces to understand the pace of the fashion industry's transformation across Latam, the US, and Europe. 
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星期一 20th 2 月 2023

Doing more with less

Overproduction is a long-lasting, deep-rooted problem for brands. 15-45 billion items of clothing produced every year are wasted, mostly ending up in landfill or incinerated. This...
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星期二 14th 5 月 2019

High Velocity Retail

We partnered with the World Retail Congress to bring you the exclusive High Velocity Retail report. In formulating this report, we interviewed the leaders of...
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星期三 16th 1 月 2019

A perfect fit

The global market for apparel presents both challenge and opportunity. To be a winner, a brand must plot an ever more careful path: there...
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建议性文章

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星期二 3rd 12 月 2024

Investing Strategically in Price, Promotions and Loyalty

Retailers face immense pressure to compete aggressively on price, lock in customers through attractive loyalty benefits, and trade the business hard through promotions. Billions...
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星期三 27th 11 月 2024

10 Golden Rules for Digital Marketing Success

In an increasingly competitive and oversaturated digital market, brands must focus on creating a winning digital marketing strategy to stand out from the crowd. Here,...
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星期二 30th 5 月 2023

Next Generation Operating Models

Brands continue to find themselves under pressure from all directions. Cost inflation, staff shortages, and ever-changing customer needs are all contributing to margin compression,...
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星期一 6th 2 月 2023

7 key reflections for the retail sector

Despite a period of undeniable economic and political turbulence, the retail sector has performed resiliently, with spend holding up stronger in Q4 than many had feared. However,...
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