消费品

啤酒、葡萄酒和烈酒

为行业领导者提供深厚的市场经验和可行的成功策略
frame corner tl frame corner tr frame corner bl frame corner br

战略如何成为一个可以推广的故事?又如何识别和利用有吸引力的利润池?如何通过全球平台创造本地相关性?这些只是我们帮助客户弄清真相的一些紧迫问题。

在过去 35 年里,我们与行业领先企业(从大型场外和场内零售商到重要的饮料专家)进行了广泛合作,对主要客户渠道有了全面的了解。我们的团队在品类增长和市场策略方面拥有丰富的经验。我们为能够在渠道关键点、大客户管理、商业效率、贸易条款和网络优化方面为客户提供支持而感到非常自豪。

How we can help

  • 01

    整体业务增长和竞争定位

  • 02

    品牌和产品组合开发

  • 03

    重新定义您的制造策略

  • 04

    利用数字技术在销售和营销中的潜力

  • 05

    地域和渠道扩张

  • 06

    市场路线和渠道策略

  • 07

    重新思考商业职能和销售队伍的有效性

  • 08

    最大化合作机会的价值

  • 09

    收购、协同效应评估、整合和撤资

  • 10

    战略组织设计与变革

frame corner red tl frame corner red tr frame corner red bl frame corner red br

Contact our 啤酒、葡萄酒和烈酒 team

Suggested reports

View all reports

星期四 2nd 11 月 2023

The OC&C Global 50 2023

2022 was a year of rampant inflation – but the largest consumer goods businesses were able to drive record revenue growth by successfully passing...
Read the report

星期四 19th 1 月 2023

Opportunities & New Frontiers in Pet

In our latest consumer insight, we partner with global investment bank and M&A specialist Harris Williams to dig deep into the pet market.
Read the report

星期一 10th 10 月 2022

The OC&C Global 50 2022

In our 20th edition of the Global 50 report, we take a look at how the world’s 50 largest FMCG businesses have fared whilst...
Read the report

星期三 22nd 6 月 2022

Sobering up

Spirits and beer brands know things need to change. People are drinking less and buying differently. The industry must respond quickly to this incoming...
Read the report

Suggested articles

View all articles

星期三 28th 8 月 2024

Investing in Consumer Apps: The Next Hotspots for Growth

In our latest thinking, we’ve identified the next cohort of consumer apps that represent hotspots for investment.
Read the article

星期三 19th 7 月 2023

Winning through the squeeze

The last 12-18 months have seen global levels of inflation that we haven’t experienced for 40 years, which has required rapid and drastic actions...
Read the article

星期五 26th 2 月 2021

Four sustainability myths: are they holding your business back?

The Covid-19 crisis has elevated the importance of sustainability, but we must banish old thinking to build back better, writes Deidre Sorensen
Read the article

星期四 29th 10 月 2020

B2B digital disruption: A quiet revolution

Digital has been on corporate agendas for years, and the impact of Covid is only accelerating this, with businesses rushing to bring forward investments...
Read the article