Taking a serious look at fun

People in China’s growing middle class are working longer and harder, and so they are placing greater emphasis on leisure as well as spending more time on leisure activities (average leisure hours per day increased from 2.16 in 2012 to 2.55 in 2015). They are also willing to spend more money while unwinding from the pressures of work.

Alongside this increase in demand, the government has launched various campaigns to promote recreational activities. This has resulted in dynamic growth in the leisure industry. In fact, China’s leisure market has recently surpassed that of Japan to become the second largest in the world.