As a global analytics pioneer, James has over 25 years’ experience developing clients’ analytics capability and partnering with case teams using the most cutting edge advanced analytics.
James brings 25 years’ experience as a Strategy consulting leader and global analytics pioneer. He has held a mix of senior partner consultancy positions, acted as the board director in global advertising agencies and has led successful entrepreneurial analytics/ digital start-ups from inception to exit.
From a strategy perspective, James has served clients on a range of consumer topics such as Brand, Marketing, Customer loyalty and CVM, Pricing/Sku/ Promo, Forecasting, Sales Force, Cx, Ecom, Store performance/ segmentation/ location.
In the analytics space, James holds multiple US Patents as an inventor of Analytics tool and was an early pioneer pivoting from traditional analytics to AI, Machine Learning, and RPA. Recently he has also helped organisations to realise the promise of analytics via process design, organisational design and operating models and technology stacks.