MOBILE INTERNET ECONOMY IN TURKEY
OC&Cs latest insight report examines the contribution of the mobile economy and ecosystem to businesses and consumers in Turkey.
Contribution of the mobile economy to businesses and consumers are vast. This report, prepared by OC&C in collaboration with Google Turkey, is one that is most comprehensive and encompassing; and it provides a holistic view on this mobile technology integrated economy for an all-inclusive review and assessment.
Although this report is focused on the Turkish market, a similar analysis can be made for any market in consideration to identify benefits as well as opportunities for further growth, utilizing the methodology developed for this analysis. A methodology which is based on a balanced data driven approach bringing together all critical elements of the entire mobile internet ecosystem (not just businesses or high-level determinants).