Zee Ashraf


Zee focuses on digital marketing and customer acquisition, operating at the intersection between media owners, consumer brands and marketing services and technology providers.

He has spent over a decade working with consumer-facing businesses on creating winning customer acquisition and retention strategies, and driving or responding to disruption in their industries.

He also works extensively with owners and operators across the media and marketing ecosystem (including media owners, agencies and technology companies) on strategy and proposition development.

In parallel, Zee is highly active in M&A across these industries, working with a breadth of investors and sponsors.

Education & prior experience

  • MA, MEng Engineering, University of Cambridge 
  • Scholar at Arthur Andersen 
  • Sabbatical starting up and building a digital healthcare data platform, My Clinical Outcomes


  • Corporate Strategy
  • M & A and Private Equity
  • Business Unit Strategy
  • Strategy Realization


  • TMT
  • Consumer

Related Publications