Anita Balchandani


Anita Balchandani is a Partner with OC&C Strategy Consultants and leads our Global Retail team.

Anita has worked with consumer and retail businesses across Europe, North America and Asia in shaping and delivering their strategic agenda.

Her key areas of expertise are in building growth and customer-oriented businesses - particularly by enabling organisations to manage the transition from bricks and mortar to multichannel/online and unlocking value from customer data and segmentation. She also partners with businesses in operationalising strategic plans so they are set up to deliver action and results.

In addition to OC&C, Anita is Non-Executive Director at Space NK Apothecary, Majestic Wine PLC and Ted Baker PLC.

Anita brings practical experience to her advice, having worked as Group Strategy and Change Director on the Executive Board of Shop Direct, and Head of Non-Food Business Development at Asda Walmart.

She holds a MSc Management from the London School of Economics and Stern School of Business, New York University as well as a MBA from the the Indian Institute of Management Bangalore.

Education & prior experience

  • Group Strategy & Business Development Director, Shop Direct, UK
  • Head of Non-Food Business Development, ASDA Wal-Mart, UK
  • Senior Project Manager, Roland Berger Strategy Consultants, UK
  • MSc Management, London School of Economics & Stern School of Business, New York University
  • Analyst, A.T. Kearney, India
  • MBA, Indian Institute of Management Bangalore, India


  • Corporate Strategy
  • M & A and Private Equity
  • Business Unit Strategy
  • Strategy Realization


  • Consumer
  • Retail

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