Anita Balchandani is a Partner of OC&C Strategy Consultants and leads our Global Retain team.
Anita has worked with consumer and retail businesses across Europe, North America and Asia in shaping and delivering their strategic agenda.
Her key areas of expertise are in building customer-centred businesses – particularly by unlocking value from customer data and segmentation and in enabling organisations to manage the transition from bricks and mortar to multichannel/online.
She also partners with businesses in operationalizing strategic plans so they are set up to deliver action and results.
In addition to OC&C, Anita is Non-Executive Director at Space NK Apothecary, Magestic Wine PLC and Ted Baker PLC.
Anita brings practical experience to her advice, having worked as Group Strategy and Change Director on the Executive Board of Shop Direct, and Head of Non-Food Business Development at Asda Walmart.
She holds a MSc Management from the London School of Economics and Stern School of Business (New York University) as well as an MBA from the Indian Institute of Management.