Björn Reineke


With extensive international consulting experience Dr. Björn Reineke helps clients in the construction / construction materials industries as well as in the durable goods sector (appliances and consumer electronics). His experience of many years is based on corporate as well as consulting work in these industries.

Björn Reineke has focused on developing and implementing new and innovative business models. In addition, he has built profound expertise in all marketing and sales related topics. His last position for more than 16 years was with Roland Berger, where he led the global practice group Corporate Strategy / Business Development. Björn Reineke holds a degree in business administration, with studies in Fribourg / Switzerland and London / England, as well as a PhD from the University of St. Gallen.

Education & prior experience

  • Roland Berger Strategy Consultants, Senior Partner and Leader of global Practice Group “Corporate Strategy” Philips, 
  • Sound & Vision 
  • University of St.Gallen (Switzerland), PhD University of Fribourg (Switzerland) and London University (England) – Business administration


  • Business Unit Strategy
  • Corporate Strategy
  • Operational Strategy
  • Strategy Realization


  • Business Services
  • Consumer
  • Industrial Products