In most manufacturing industries, the rules for designing an optimal 'footprint' have dramatically changed over the last 15 to 20 years.
Globalisation is turning a company's 'footprint' into a moving target
By footprint we mean:
- 'What and how much product/service should we produce where?'
- 'What products and services should we offer to which markets?'
- 'Where should we locate our operations?'
- 'How can we generate value and how should we develop our products and services?'
At OC&C we have supported companies and investors through a wide range of situations, typically involving footprints of up to 50+ factories worldwide. Although exposure to globalisation varies significantly across industries, some generic features have emerged.
So what are the main challenges and opportunities and how can a company best reset its footprint?