Journeys to the west

Sector: Leisure & Travel

The classic Ming Dynasty novel 'Journey to the West' tells the tale of Xuanzang, a Chinese monk trekking to India to study Buddhist scriptures alongside a colourful collection of magical characters. Nearly 1400 years after Xuanzang's journey, the world's most populous nation is once again on the move.

The number of outbound trips by Chinese nationals is expected to exceed 100 million in 2014

Boosted by decades of strong economic growth and rising living standards, Chinese foreign travel is fast taking on the same breathtaking proportions typically associated with China in so many other respects. Rising tenfold since 2000, the number of outbound trips by Chinese nationals is expected to exceed 100 million in 2014 for the first time, and expectations are that this figure will double again, to 200 million, over the next five years. China's rising middle class is clearly emulating Xuanzang's example in seeking are that this figure will double again, to 200 million, over the next five years. China's rising middle class is clearly emulating Xuanzang's example in seeking enlightenment and adventure abroad (plus a bit of shopping).

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