Big data, big value?

Sector: Technology

Experts in this insight:

Data has become an obsession for many of today's businesses, and growth in the amount of data produced, analysed and stored is increasing exponentially.

An estimated 2.5 quintillion bytes of data are created per day

To many, ‘Big data’ refers to algorithms and software programmes that help companies or researchers make discoveries by allowing them to visualise and analyse information better. It also has a more literal interpretation, which is huge amounts of data - customer records, sound recordings, images, text messages, comments and technical information - that have to be stored, retrieved and understood in their proper context to be any good to anyone.

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