A shift in focus

Sector: Fast Moving Consumer Goods

Experts in this insight:

With slowing demand in developed markets and strong local competition in the BRICs, tried and trusted approaches are leading to diminishing returns. FMCG manufacturers need greater category coherence to maintain profits and to be more selective in targeting markets where they can generate future profits.

Global players are focusing on their portfolios to maximise profit, while re-examining their options for growth

Recent news that Procter & Gamble plans to ‘divest, discontinue or merge’ more than half of its brands globally in a restructuring exercise designed to concentrate on its top 70-80 brands is the most prominent sign to date of an emerging trend in the global food industry. Global players are focusing on their portfolios to maximise profit, while re-examining their options for growth.



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