In Need Of Fresh Ideas

China's big-box grocery needs to think fresh and fun to turn-around performance

China's largest food retailers (supermarkets and hypermarkets) have suffered a torrid 18 months and will need to transform their offering in order to recover from declining growth, according to a new report from OC&C Strategy Consultants Greater China.

In Need of Fresh Ideas reveal that nearly all of the major players among China's "big-box" grocers, including SunArt, CRV, Carrefour, Walmart and Wumart, have experienced near consistent negative growth since 2010. During this period, any ongoing growth has been supported almost entirely by new store openings.

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